Today Bonneville International’s Salt Lake broadcast group debuted a new digital original series called Utah Drives. Automotive brands from across the Mountain West region will be participating and contributing branded content to the series. Launch partners currently include Strong Volkswagen, Discount Tire, and Mark Miller Toyota.
Where To Watch Utah Drives
From vehicle previews to helpful service tips, Utah Drives has everything consumers need to know about driving in Utah. Episodes can for Utah Drives can be found in a variety of places online. The distribution platform for Utah Drives includes the mobile apps for KSL-TV, KSL NewsRadio, 103.5 The Arrow and FM100.3, Connected TV apps for KSL-TV, social media sites for all of Bonneville Salt Lake’s stations, and popular podcast aggregators like Apple Podcasts and Google Play.
Opportunity For Regional Auto Brands
Utah Drives is a Bonneville Salt Lake digital production featuring a mix of support and inventory from KSL-TV, FM100.3, 103.5 The Arrow and KSL NewsRadio. Brands looking to participate in Utah Drives should contact Bonneville Salt Lake’s business development team.