This story is sponsored by America First Credit Union – The member-owned, not-for-profit cooperative financial institution is the largest credit union in the state of Utah.

Across the country, much of the brick and mortar retail industry is struggling.  Stores are filing disappointing earnings reports and closing locations.  This is a great opportunity for smart shopping. Rex Rollo, the CFO of America First Credit Union, joins KSL NewsRadio’s Jeff Caplan with 3 ways department stores are still great for smart shoppers.


01) A BETTER IN PERSON SHOPPING EXPERIENCE

First, the in store shopping experience is still much better than online.  Sometimes you just want to see and touch and try on an item before you buy.  You can lay on the mattress, sit on the chair, and try on the outfit before purchasing.  


02) ONLINE SHOPPING… ENHANCED

Second, department stores blend their online store with their physical store to provide an enhanced experience.  You  can enjoy a full selection from the convenience of your home, and then experience certain items in the store.  Stores also allow you to return or exchange online purchases in the store.


03) GREAT CREDIT CARD BENEFITS

The third benefit is the department store credit cards.  Department stores will give you a lot of buying power with those cards.  Stores may offer big discounts for using the card, and often notify you in advance of special offers and deals.

TIPS FOR STORE CREDIT CARD SUCCESS

When you choose a department store credit card, be careful with it.  Rex Rollo, CFO of America First Credit Union, sees these credit cards as great options for consumers- but only if they’re used correctly. “I think you should consider all offers that are made to you to get you to buy a product.  But be sure you know the terms and conditions of any credit card agreement you are signing because the benefits can be quickly reversed if you overspend or carry a large balance.”

AVOID HIGH INTEREST & FEES

Read the terms of your card carefully or you could fall victim to high interest rates and heavy fees.  You definitely don’t want to fall behind on payments and you should always be careful to not overspend.


Department Store Shopping Tips

Keep these department store shopping tips in mind and you can really take advantage of great deals and experiences at your local department store